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Organizational Performance & Growth

While CEEK believes that an engaged and inspired workforce is fertile ground for a growing or successful organization, we also believe that the inverse is true—a growing, or successful, organization promotes an engaged and inspired workforce. Leveraging the values and intended culture to differentiate your organization, CEEK offers a suite of services to grow the business and maximize productivity and efficiency. In this way, we differentiate ourselves from other providers of professional coaching, training, and organizational development services. We hold ourselves and our clients accountable to business results in terms of optimal performance and growth.

Culture-Based Marketing

Most organizations embracing a strong, values-based culture promote their culture to attract and retain an engaged workforce. CEEK empowers you to do the same with your clients. In a world of commoditized products and services, how you do what you do (culture) should serve as a differentiator to attract and retain loyal clients. CEEK’s Culture-Based Marketing services help organizations leverage their culture as a clear, expressed differentiator within marketing materials that speak to the right audiences at the right time. Engage CEEK to support the following activities:

  • Analyze Marketing Collateral – Leveraging our 15-point checklist, CEEK will complete a comprehensive audit of your organization’s marketing and communication materials. We assess the degree to which the culture and values of the organization serve as a clear differentiator. We identify gaps and opportunities to better achieve growth, marketing, and branding goals.
  • Revitalize Marketing Collateral – Based on the audit results, CEEK’s communication, web, and graphic design team will propose design and content changes to your most important marketing materials. As desired, we can assist with updates to: 
    • Style Guide and Branded Collateral
    • Website and Social Media Accounts
    • Media and Marketing Kits 
    • Internal Marketing and Communication Standards
    • Culture-based Marketing Disaster Recovery Kit
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  • Maintain Market Presence – CEEK works to create a repeatable plan to improve the reach and consistency of outreach efforts that emphasize your culture as a differentiator. We guide organizations through the creation of sensible project plans for internal and external communications and marketing that engage target audiences.
  • Cultural Marketing Coaching & Workshops – CEEK ensures that organizations understand how to act with purpose as they pursue culture-based marketing. We offer training workshops designed for organizations and professionals that want to continue driving culture-based marketing initiatives. Sample courses include: 
    • CEEK a Better Way®…to Drive Business Growth through Culture 
    • CEEK a Better Way®…to Communicate the Value of Your Culture
    • CEEK a Better Way®…to Put Culture Branding on Autopilot
    •  

Click here for access to free educational material and self-help guidance.

Business Capture & Proposal Support

Do your business capture processes lack discipline and suffer from confusion, lack of substance, and a stressful push to the finish line? CEEK partners with organizations to identify, pursue, and win business through end-to-end Business Development support. Leveraging your Strategic Plan and cultural differentiation, CEEK will assess business opportunities for strategic alignment and, as warranted, lead development of winning proposals. We strive to empower your organization with repeatable processes, templates, and training to self-manage a process that sustains the sanity of your greatest asset. CEEK helps you build and improve so that you can sustain your reinvigorated growth for years to come.

  • Marketing & Positioning CEEK partners with organizations to review existing or establish new growth goals, market segments, and opportunity qualification guidelines to ensure your growth efforts are strategic and sound. 
  • Opportunity Assessment CEEK works with you to identify, monitor, and evaluate strategically aligned opportunities, assisting with all qualification and gate reviews to ensure wise bid decisions to reduce resource allocation to ill-positioned opportunities. 
  •  Capture through Submission Support From Sources Sought to RFP and Evaluation Notices, CEEK offers reusable tools and templates to track and keep organizations focused on the activities that lead to winning proposals with capture and proposal management for all types of solicitations.
  • Repeatable Processes for your Organization CEEK creates business capture and proposal processes that are tailored to your organization, including training your organization for repeatable results.

With over 50 years of collective business development, capture, and proposal management expertise, our PMP- and APMP-certified professionals understand the nuances of federal and commercial business operations and growth opportunities. We bring structure and rigor to capture and proposal activities, partnering with your organization to win or retain business. Find out how CEEK can serve your organization.

Click here for access to free educational material and self-help guidance.

Productivity & Efficiency Enablement

What good is an engaged, inspired, and healthy workforce if the organization is inefficient and unproductive? While your employees may be happy now, these sentiments are temporary if the business fails. We help organizations manage the tension. We promote a culture that demands accountability for results by empowering the organization’s greatest asset, its people. CEEK offers process engineering (process), enablement tools (technology), and associated training (people) to enhance the efficiency and effectiveness of the organization in a manner that aligns with, and further demonstrates, its intentional culture. We offer a framework to measure the impact of culture in terms of the business results and associated productivity and efficiency metrics.

  • Process Engineering – CEEK engages experts in business process modeling to reengineer inefficient processes and clarify the value-chain and customer journey for critical business functions.
  • Enablement Tools – CEEK helps organizations employ workflow management or performance support tools, such as Upland Panviva, to provide easily accessible information that promotes knowledge sharing and process efficiency.
  • Training – CEEK instructional design experts develop and deliver customized in-person and online training programs and supplemental materials that empower employees with the information and resources required, at the moment of need, to operate most efficiently.
  • Performance Measurement – CEEK develops SMART measures of productivity and efficiency and employs our Hypocrisy Index™ to correlate employee engagement with the desired business results of the organization.

Click here for access to free educational material and self-help guidance.

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    Join the CEEK Movement

    Exclusive Access to Free Content

    Episode 1 - The Foundation of Intentional Culture

    PDF

    The Foundation of Intentional Culture: Episode 1 ACTIVITY Book

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    Giving and Receiving Feedback Workshop Workbook

    PDF

    CEEK LLC - BD Preliminary Evaluation Tool

    Excel Spreadsheet

    CEEK Collection of Motivational Engagements

    External Link to Youtube